The Pew Research Center for the People & the Press released more results in their ongoing survey of the internet, Millennials and the 2008 election on Friday: Internet's Broader Role in Campaign 2008. Some of the interesting findings from this poll include the fact that TV/Newspapers continue to lose ground as a source of political news among Millenials:
And when asked what sites online they use for information on the campaigns:
"three websites dominate the internet news landscape: MSNBC, CNN and Yahoo News. Each is cited by roughly a quarter of those who get campaign news online at least sometimes, and collectively, 54% cite at least one of these three websites. [...and...] younger online election news consumers also turn to the larger news sites in greater numbers as well. MSNBC, CNN and Yahoo News are cited as sources far more often by 18-29 year olds than by those who are older. In fact, 61% of younger people getting campaign news online list at least one of these three sites among their sources, compared with 46% of those age 30 and older."
The poll also examined the fast-rising influence of Social Networking sites and found that:
"Fully two-thirds of Americans age 18-29 say they use social networking sites, and more than a quarter in this age group (27%) say that they have gotten information about candidates and the campaign from them – including 37% among those ages 18-24. Nearly one-in-ten of people under age 30 (8%) say that they have signed up as a "friend" of one of the candidates on a site. And the numbers are even higher for each of these activities among young registered voters."
For our report on Millenials check out our New Politics Institute report: The Progresive Politics of the Millennial Generation.
For our report on Social Networking check out our New Politics Institute report: Social Networking Tools in Politics.
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