The Obama campaign has begun to air a slight variation of its "Mother" advertisement in Ohio and Texas. The ad features Obama describing the need for healthcare reform in personal terms, while staying true to his message. He frames the solution as possible only through a fundamental change in Washington politics saying that, "to fix health care, we have to fix Washington."
While somewhat subtle, it is worth pointing out what is different about the Texas and Ohio version of the ad. First, there is a new black and white still showing Obama sitting at a table engaged in conversation with a group of young people seated next to him, all of whom looking very attentive. This replaces a picture of Obama relating to an elderly African American woman. Perhaps the campaign is pushing even harder for the millennial vote? The other difference is a still that displays two claims about the Obama health care plan, that it is universal and that it would save the "typical family" $2,500. In light of what seemed to be a greater emphasis on specifics in Obama's latest Jefferson Jackson speech, maybe this small change is another manifestation of a strategic shift towards trying to highlight more concrete facts about Obama's policy proposals and record.
Here is the ad as it will be seen by Texans and Ohioans.
For those that like to nit-pick, like me, here is the older version.
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