In anticipation of the upcoming contests in Ohio and Texas, I thought I would give a little roundup of Obama and Hillary's ad campaigns in these two key states.
Both have been pushing hard to get their messages out over the airwaves.
Obama continues to court the Hispanic vote (you can read more about the Hispanic vote here). A Spanish language ad, "Como Padre", is currently running in Texas.
The Obama campaign is also airing "Need", "Enough", "Chances I Had", "Join", "Moment" and "Mother" in Texas and Ohioans can see, "Stock", "Enough", "Choices", "Join", "Need" and, an Obama campaign favorite, "Mother." Of note, half of the ads in Ohio deal directly with economic issues.
Hillary, by no means, has remained silent. Her latest ad, "Resolved", is a one minute segment from last Thursday's debate in Texas, which shows Hillary answering the question, "Describe the moment in your life when you were tested most?" Just yesterday, the Hillary campaign sent out an email asking supporters to donate in order for the campaign to expand the reach of this ad. It is running in Ohio, Texas, Rhode Island and Vermont.
In Texas, the campaign is also showing "Soldiers" and "Deliver" and for Ohio, "Nightshift" and "Proud."
I've already posted and analyzed some of these ads here, here and here.
For a more in depth look at TV ad buys, check out our memo on buying cable.
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