Television, the dominant media of politics, is going through historic and profound change. More people watch cable today than broadcast. By the end of the year about a third of all homes will have a DVR, and 60 percent of those with a DVR skip all television commercials. More and more people are watching commercial TV on the web. The big TV networks are moving to a year round schedule. And of course there is much much more....
To discuss all this the New Politics Institute is bringing together leading private sector practitioners to discuss the profound and historic ways the dominant media of politics - television - is changing.
Joining us will be:
Todd Juenger, Vice President & General Manager, Audience Research and Measurement at TiVo, leads TiVo’s Audience Research and Measurement business, which provides advertisers, brand groups, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements. Todd led the development of Stop||Watch, the only ratings service to provide program and specific commercial ratings, on both a Live and Timeshifted basis. He also oversees TiVo’s internal market research and market testing activities.
Tara Walpert, President of Visible World, Inc., is an acknowledged thought leader in the areas of media, marketing, and client services. She comes to Visible World from McKinsey & Company, where she was an Associate Partner and a leader of the firm's Global Media & Entertainment and Sales & Marketing practices. Over the past decade, Tara has helped a wide range of industry leaders in television, print, direct mail, new media, and retail to develop and implement new approaches to sales, marketing, and CRM based on both traditional capabilities and recent technology-enabled innovations. Tara has an AB in Economics from Harvard University and an MBA from Harvard Business School.
Simon Rosenberg, President and Founder of NDN and the New Politics Institute.
We hope you will join us on Thursday, April 24th at 12pm. The event will take place in the ballroom at the Phoenix Park Hotel, 520 N Capital St. NW, Washington, DC. Click here to RSVP.
If you have questions, please contact Courtney Markey at 202-544-9200 or cmarkey@ndn.org
In the meantime, check out the following suggested readings: NPI New Tools Memo: Buy Cable Smart, NPI New Tools Campaign Checklist, Viral Video in Politics: Case Study in Creating Compelling Video, "The 50-Year Strategy".
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