Major political candidates spend more on television advertising than on any other facet of their campaigns. And currently, the world of television is undergoing a sea change. More people watch cable today than broadcast and by the end of the year about a third of all homes will have a DVR, with 60 percent of those skipping all television commercials. Meanwhile, more and more people are watching commercial TV on the web. These are amongst the many changes which compel us to Reimagine Video and signal The End of Broadcast.
To discuss all this, the New Politics Institute and NDN are bringing together leading private sector practitioners to discuss the profound and historic ways the ruling media of politics - television - is changing and how new technologies must be mastered to reach new audiences.
Joining us will be:
Todd Juenger, leader of TiVo's Audience Research and Measurement business, which provides detailed insight into how TiVo viewers consume and interact with television programming and advertisements.
Tara Walpert, President of Visible World, Inc., a company that uses new tools to customize and target advertisements so that the right message reaches the right audience at the right time.
Evan Tracey, the founder and chief operating officer of Campaign Media Analysis Group, the leading custom media research company for politics and public affairs advertising expenditure data.
Simon Rosenberg, President and Founder of NDN and the New Politics Institute.
We believe this event will provide you with a practical understanding of how to navigate the changing world of television and how to make the most effective use of new technologies. So please join us on Thursday, April 24, at 12 p.m., in the ballroom at the Phoenix Park Hotel, 520 N. Capitol St., NW, Washington, DC.
Please make sure to RSVP here. If you have questions, please contact Courtney Markey at 202-544-9200 or cmarkey@ndn.org.
Finally, be sure to hold the date, May 9, for The New Tools and New Audiences of Campaign 2008, a day-long event on how to best harness the potential power of new technologies and demographic shifts.
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