Morley Winograd and Mike Hais, authors of Millennial Makeover: MySpace, YouTube and the Future of American Politics, continue to get a great deal of pick-up in the press.
Frank Rich cites their work in an op-ed for the New York Times:
For five years boomers have been asking, “Why are the kids not in the streets screaming about the war the way we were?” The simple answer: no draft. But as Morley Winograd and Michael D. Hais show in “Millennial Makeover,” their book about the post-1982 American generation, that energy has been plowed into quieter social activism and grand-scale social networking, often linked on the same Web page. The millennials’ bottom-up digital superstructure was there to be mined, for an amalgam of political organizing, fund-raising and fun, and Mr. Obama’s camp knew how to work it. The part of the press that can’t tell the difference between Facebook and, say, AOL, was too busy salivating over the Clintons’ vintage 1990s roster of fat-cat donors to hear the major earthquake rumbling underground.
The two authors were also recently featured on PBS's NewsHour, where they were interviewed by Judy Woodruff.
More and more, the importance of the Millennial generation is becoming generally accepted as its impact is being felt in this election cycle. It's a demographic group that we at NDN and the New Politics Institute have long been interested in. You can find some of the work we have done on this topic here and here.
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