In the first four months of 2008 the Obama campaign spent around 3 million dollars on online advertising. Kate Kaye, from techPresident, waded into FEC filings to produce this estimate and given that this campaign is often cited as one of the most tech savvy, this all just goes to show that there is a lot of room for growth in political online advertising.
NDN and the New Politics Institute have long been encouraging organizations to Advertise Online as a part of our New Tools Campaign. In fact, just under a month ago we held a major forum in DC which brought in new experts to give a fresh perspective on the tools. Here's Peter Greenberger, Google's Director of Elections and Issue Advocacy, giving some actionable advice on how to start advertising online:
