This just in from ABC News' James Gerber: MoveOn.org is releasing a new television ad aimed at increasing youth turnout and mobilizing young voters around the presidential campaign of U.S. Sen. Barack Obama.
The pro-Obama spot, titled "It Could Happen To You," was named the funniest video in the organization's recent "Obama in 30 Seconds" ad contest and will air for a week starting Wednesday, July 30 on MTV and Comedy Central, according to ABC's "The Note."
The ad, produced by former "Boy Meets World" star Rider Strong, is styled like a public health spot. "I never thought it could happen to me," begins a young man. "This could happen to anybody," relates another. What, exactly, have these young adults contracted? "Hope."
Check the ad out here:
MoveOn will spend $150,000 to run the ad on the two cable stations. The ad is in part a response to the airing of an anti-Obama ad by conservative group Let Freedom Ring on MTV last week. Titled "Both Ways Barack," the attack ad accused Obama of what it calls a history of taking opposing positions on the same issue. It was the first the political ad to air on MTV in the station's 27-year history, running for three days on MTV, as well as VH1, MSNBC, CNN and Fox News, according to ABC.
NDN and it's San Francisco affiliate, the New Politics Institute, are strong advocates of using cable television as a way to reach different audiences than those reached by traditional broadcast channels. Buying cable, in this case, spots on MTV and Comedy Central, is one in our series of eight New Tools we strongly recommend to communicate with the changing audiences of 21st century politics. To learn more about why you should buy cable, click here.
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